Promoting YOUR extensions
business part 3!
When you think about promoting
your business, often the first word that springs to mind is advertising.
Instinctively, we reach out to generate new customers and see advertising as a
way of achieving exposure. BUT, stop! Apart from being the most expensive thing
to do, it can also be hard to quantify. So consider this.
1.
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Use your team: Your team meets, greets and interacts with
customers every working hour of the day. What better way to introduce a new
service? They would have established relationships and trust with customers
making it easier to persuade them to try something new.
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2.
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Use your data: Look at your database of existing and
non-existing clients. You'll find you have a wealth of information you can
use to promote your business. A simple letter, phone call, email or text can
generate awareness and promote your services!
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3.
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Think added value: To encourage customers to try something new
think beyond discounts. Discounts don't always give clients a good enough
reason to come in. Often they damage your credibility and profits
unnecessarily. Try using low cost/high perceived value services such as a
complimentary hair treatment or a sample product!
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For further information visit our website: www.foxyhairextensions.net email us on sales@foxyhairextensions.net or call us on 0845 0948403
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