Promoting
YOUR extensions business!
Once
you have decided to work with an extensions brand, hopefully ours, you have a
wonderful opportunity in your hands –
the
power to transform hair, exceed your creative potential and amaze your clients
with jaw dropping gorgeous hair. However, you also have the opportunity to
transform your business! As most businesses have finite resources when it comes
to marketing, we have some tips to help you think smart with realistic,
affordable ideas that can make a difference!
Planning for Marketing Success
1. Map out the key activities you want to focus on. PR, advertising,
e-marketing, direct mail, sponsorship, social media etc. Set a criteria for
every opportunity as well. How does this criteria reach customers? What results
can you expect? Is it likely to generate a positive outcome in terms of
awareness? What’s the benefit and what’s the cost?
2. Consider what you want to achieve and whether your marketing
tactics meet your goals and expectations. Are you trying to get your name out
there? Generate direct response, drive website traffic, or publicise an offer
or event? When you have decided this, make sure your advertising, marketing
materials and ‘plan’ is designed around
meeting your aims.
3. Identify the media outlets and opportunities that are key to
reaching your target customers. Decide the places you want to advertise,
support or invest in and accept proposals only from these media…rule everyone else
out.
Look out for more Foxy marketing advice for your business!
For further information visit our website: www.foxyhairextensions.net email us on sales@foxyhairextensions.net or call us on 0845 0948403
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