Promoting YOUR extensions business part 4! extensions business.
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Think SIMPLE and differently:Encourage customers to try something different, but think beyond offering discounts as this is what most other salons do. Try using low cost/high perceived value services instead such as offering a complimentary hair treatment or sample product instead! If you’re located within a shopping centre or retail area, make the most of out the local marketing/PR programme to attract shoppers!
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Think PARTNERSHIPS: Create value by working with local businesses. Rather than use discounts, partner up with local businesses to design a promotion or offer you can present to customers in exchange for helping promote their business in your salon. For example, you may get a florist to offer a 25% discount for clients you refer.
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Think PR: Don't forget to keep the local media updated with press releases, images and good news content as this generates FREE publicity for you! If you can get involved with local charities, events and good causes as this helps build your profile and it’s good for your image!
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For further marketing tips download our How to promote your hair extensions business PDF guide.
For further information visit our website: www.foxyhairextensions.net email us on sales@foxyhairextensions.net or call us on 0845 0948403
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